Social connection is a major driver of health and wellbeing.

Even if individuals are not aware of the extent to which social connection shapes their health and wellbeing, most of us intuitively know that our relationships are important to how we think and feel. Yet, many of us fail to get the social connections we need. This is because we have limited time and energy; we feel social anxiety and stress; and our culture tends to prioritize social interactions near the bottom of our busy to-do lists.

For these reasons, we've set out to develop public health guidelines for social connection that can help raise awareness of the importance of social connection and help each other prioritize it in our lives and communities.

Learn more about our efforts below!

Learn more
Group of friends at a pub

Our mission

Our mission is to promote the vital role of social connection in enhancing individual and community well-being. By advocating for the adoption of evidence-based public health guidelines, we aim to empower individuals and communities to prioritize meaningful relationships, fostering happiness and cohesion in the face of modern challenges.

Raise Awareness
Increase understanding of the critical impact of social connection on health and well-being across diverse communities.
Promote Adoption of Guidelines
Encourage individuals, organizations, and policymakers to implement our 12 public health guidelines to foster social connection.
Enhance Community Engagement
Facilitate community-driven initiatives that create opportunities for social interactions and strengthen local bonds.
Integrate Lived Experience and Evidence
Incorporate the insights and perspectives of individuals who have faced social isolation to ensure our guidelines resonate with real-world needs, while also adhering to the best evidence available.
Collaborate with Stakeholders
Partner with institutions, organizations, and researchers to enhance the effectiveness and reach of our guidelines.
Evaluate Impact and Effectiveness
Continuously assess the outcomes of implemented guidelines to refine and improve strategies for fostering social connection.

Our process

Our guideline development process is rooted in collaboration, bringing together a diverse range of stakeholders, including researchers, community members, and public health experts. By integrating evidence from research with the lived experiences of individuals, we ensure that our guidelines are both practical and relevant.

Through inclusive discussions and workshops, we identify the most effective strategies for promoting social connection, creating a framework that is purpose-driven and tailored to the unique needs of different communities. This strategic effort enables us to build comprehensive guidelines that foster meaningful relationships and enhance overall well-being.

Funding is secured

After a year of collaboration with GenWell, the Canadian Institutes for Health Research (CIHR) funded our collaboration to develop recommended public health guidelines for social connection.

Evidence review begins

We begin gathering and assessing the empirical evidence that will inform the development of guidelines.

Expert engagement begins

Global experts on social connection and health are convened for a consensus-building study to identify potential guidelines.

Public consultation begins

Public consultations on social connection guidelines begin through surveys and focus group interviews with key populations.

Our team

Our team is built on a unique academic-community partnership, with GenWell and the Canadian Alliance for Social Connection and Health serving as the backbone of our network of collaborators. This partnership has paved the way for the creation of our public health guidelines for social connection. Comprising passionate individuals from diverse backgrounds in research, public health, and community building, our contributors bring a wealth of knowledge and lived experience to the development process. Together, we work collaboratively to ensure our recommendations are not only impactful but also grounded in the realities of everyday life. Meet the dedicated people behind our mission!

  • Kiffer Card

    Kiffer Card

    Simon Fraser University
    Assistant Professor

  • Frances Chen

    Frances Chen

    University of British Columbia
    Associate Professor

  • Valerie Nicholson

    Valerie Nicholson

    Simon Fraser University
    Indigenous Elder

  • Pete Bombaci

    Pete Bombaci

    GenWell
    Executive Director

  • Dahabo Ahmed-Omer

    Dahabo Ahmed-Omer

    Black North Initiative
    Executive Director

  • Cecilia Benoit

    Cecilia Benoit

    University of Victoria
    Professor Emerita

  • Robert J. Coplan

    Robert J. Coplan

    Carleton University
    Chancellor's Professor

  • Erin Dej

    Erin Dej

    Wilfrid Laurier University
    Associate Professor

  • Adam Frost

    Adam Frost

    University of Toronto
    Post-doctoral Fellow

  • Peter Helm

    Peter Helm

    Montana State University
    Assistant Professor

  • Jody Jollimore

    Jody Jollimore

    Community-based Research Centre
    Executive Director

  • Miriam Kirmayer

    Miriam Kirmayer

    Clinical Psychologist
    Private Practice

  • Kwame McKenzie

    Kwame McKenzie

    The Centre for Addiction and Mental Health
    Senior Scientist and Director of Health Equity

  • Kate Mulligan

    Kate Mulligan

    University of Toronto
    Assistant Professor

  • John Oliffe

    John Oliffe

    University of British Columbia
    Professor

  • Elizabeth Pinel

    Elizabeth Pinel

    University of Vermont
    Professor

  • Stephanie Priest

    Stephanie Priest

    Mental Health and Wellbeing Division, Centre for Health Promotion at Public Health Agency of Canada
    Executive Director

  • Shabnam Raufi

    Shabnam Raufi

    Simon Fraser University
    Research Assistant

  • Jocelle Refol

    Jocelle Refol

    Simon Fraser University
    Research Coordinator

  • Charlotte Roddick

    Charlotte Roddick

    University of British Columbia
    Researcher

  • Shayna Skakoon-Sparling

    Shayna Skakoon-Sparling

    University of Guelph
    Assistant Professor

  • Olga Stachova

    Olga Stachova

    MOSAIC
    Executive Director

  • Simon Fraser University
  • Genwell
  • Wilfrid Laurier University
  • University of Vermont
  • University of Victoria
  • University of British Columbia
  • Carleton University
  • Montana State University
  • Public Health Agency of Canada
  • University of Toronto

Contact us

Whether you have questions about our guidelines, suggestions for improvement, or would like to explore collaboration opportunities, we’re here to listen. Our team is eager to share more about our initiatives and work together to foster a supportive community that prioritizes well-being and connection.

Please feel free to reach out using the contact information below.

8888 University Drive

Burnaby, BC

V5A 1S6