Museums as Hubs for Well-Being: RAMM's Initiative to Combat Loneliness Among Seniors

Museums and art galleries have long been recognized not only as custodians of cultural heritage but also as dynamic spaces that contribute to the social fabric of communities. The Royal Albert Memorial Museum & Art Gallery (RAMM) in Exeter embodies this role through its "Museum Meet Ups" program, specifically designed to support local residents over 50 who are facing anxiety and loneliness. The program emerged in response to findings that, while many individuals express a desire to engage more with cultural opportunities, they often lack the confidence to do so without support. This issue has been exacerbated by the COVID-19 pandemic and the rising cost of living, which have particularly affected older adults.

The "Museum Meet Ups" program offers two- to three-hour guided sessions facilitated by experienced creative professionals, with activities that include object handling, museum tours, and crafting, all providing hands-on experiences that stimulate curiosity and conversation. Participants are recruited through dedicated mentors from Wellbeing Exeter, Age UK, and GP referrals, ensuring that those who may be most isolated receive personalized encouragement to join. By creating a welcoming and supportive environment, the program aims to build participants' confidence, helping them feel more comfortable engaging with cultural activities independently in the future. In addition to sessions held at the museum, the program includes outreach activities in community locations to extend its reach to those who may find it difficult to visit the museum.

Through 12 "Museum Meet Up" sessions at RAMM and three outreach sessions, the program plans to reach 250 participants, actively working to reduce social isolation and improve mental health among older adults. RAMM's initiative reflects a broader global recognition of the role that museums and art galleries play in promoting social connection and well-being. These institutions serve as inclusive public spaces where people of all ages and backgrounds can come together to explore, learn, and interact. Programs tailored to vulnerable groups provide opportunities for social interaction, reducing feelings of loneliness, while educational programs and interactive exhibits foster lifelong learning and engagement. Additionally, by hosting diverse collections and exhibitions, museums and galleries promote cultural inclusion and understanding. Collaborative projects and volunteer opportunities further strengthen community ties, enabling members to actively contribute to the institution's mission.