Building Connections Through Letters: Engage Nova Scotia's "From Me to You" Campaign

In an age dominated by digital communication, the simple act of writing a letter can create meaningful connections between people. Recognizing the growing feelings of isolation and loneliness in communities, Engage Nova Scotia launched the "From Me to You" campaign to help foster deeper connections among residents.

The campaign invites individuals, schools, community groups, and organizations to participate by writing letters, postcards, or notes to friends, family, neighbors, or even strangers who could benefit from a heartfelt message. Collaborating with local institutions like schools and senior centers, the campaign facilitates letter exchanges between different generations, aiming to bridge gaps and foster understanding. Participants are also encouraged to share their letter-writing experiences on social media with the hashtag #FromMeToYouNS, inspiring others to get involved.

The goals of the campaign are to reduce loneliness by fostering personal connections, strengthen community bonds by encouraging residents to reach out to one another, and promote empathy and understanding by sharing experiences through written letters. Since its launch, the campaign has seen enthusiastic participation across Nova Scotia. Schools have integrated it into their programs, connecting students with seniors in care facilities, leading to meaningful exchanges and relationships. During times of crisis or hardship, the letters have provided comfort and solidarity, helping communities support each other. Many participants have also found that writing letters has improved their own sense of purpose and connection to others.

Looking ahead, Engage Nova Scotia plans to expand the campaign by partnering with more organizations to reach a wider audience, encouraging businesses and workplaces to participate, and fostering ongoing correspondence to build lasting relationships beyond the initial letter exchange.